Facebook Ads Case Study - Musical Instrument Manufacturer

Ran successful Facebook ad campaign during slow summer season.

Challenge: A boutique musical instrument company, wanted to boost sales during the slow summer quarter as affordably as possible. They offered a discount on a popular model, the "Z7S", and gave me a budget of $50 every other week for two months to test Facebook ads.

Strategy: With each ad I tested different optimizations for generating phone calls, website visitors and engagement.

Starr, labs, marketing success metric, Facebook analytics of four biweekly marketing campaigns

Facebook Reach and Clicks

The first two campaigns on July 17 and August 3rd focused on generating phone calls and engagement, but it was the last two focused on "Get more website visitors" where CTR and website traffic accelerated.

Google analytics data correlating, Facebook marketing campaign to website visits

Google Analytics Campaign Correlation

Google Analytics traffic to the Z7S model's website page, the instrument promoted in the campaign.

Increased page visits during mid-August and early September correlate with Facebook's 3rd and 4th "Get more website visitors" optimization in chart to the left.

Campaign Results

Success milestone for Facebook ad campaign, $200 ad spend over two months.

Facebook marketing campaign success, $12,000 in revenue generated during historically slowest quarter

Facebook, marketing milestone, peak CTR of 4.1% achieved versus 1.5 industry average for similar Facebook campaigns

Google Sites

Report abuse

Facebook Ads Case Study - Musical Instrument Manufacturer

Ran successful Facebook ad campaign during slow summer season.

Facebook Reach and Clicks

Google Analytics Campaign Correlation

Campaign Results

Keith Moore — Marketing Specialist