B2B SaaS Content Strategy & Marketing Case Study - Keith Moore

As Marketing Manager, I owned the strategy and execution for a health-tech startup's first conference, an all day event featuring panel discussions from leaders in the health and social care fields such as Chelsea Clinton and the head of the AARP Foundation.

With six weeks to prepare, I developed an executed marketing strategy for the event, including building the event landing page, managing a dedicated social media calendar, email campaigns to drive registrations and inform attendees, and designing event assets related to 25 guest speakers. I also coordinated with a contract publicist and event planner to measure their deliverables alongside by own.

All 417 registrants were subsequently contacted by the sales team, creating a pipeline of potential leads for the company's B2B healthcare platform. 

The event also generated partnership opportunities beyond attendees, as several guest speakers formed with Blooming Health following their participation, extending the campaign's business impact beyond the event itself.

At least 200-300 online participants watched the panels at all times throughout the day.

With 8 hours of panel discussions recorded, I created additional content for social media and blogs, highlighting specific guest speakers and generating more sales leads and brand awareness.